Hamburger on the Internet
For years folks have heard of cookies on the world wide web and wondered why they needed to get rid of them sometimes because, well who doesn’t like a tasty cookie? Now there is a new food that is all in vogue. It is hamburger. You’ve probably seen the hamburger icon, especially when you surf […]
Site Security Takes Main Stage
Since at least 2014 Google has been encouraging websites to go secure by using https (installing a Secure Sockets Layer (SSL) Certificate). Just recently they have indicated that it is becoming increasingly important in their search ranking algorithm. What does that mean? It means you should change your site to SSL. It is not a […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often take that one step further – showing up is 90% of success. Our first two articles on Becoming a Customer […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]
What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my business. That along with customers new or existing asking about all the spam emails promising great results in the […]
Unanticipated Events and Internet Marketing
It is the middle of May and outside it is snowing. Like many here in Colorado I can only shrug and say “Colorado weather!” although I suspect many folks across this country could say “<insert_your_state> weather!” But as I ponder this unanticipated weather event, it reminds me how so often, in Internet marketing, we face […]
Six Reasons to be Thankful
We are thankful for: New connections. The first part of our tagline is “We PARTNER with our customers” and we are excited about all the new “partners” we have this year. EduCyber is delving further and further into innovating to help our customers get ahead and stay ahead. Strong relationships. EduCyber has a very high […]
Staying a Step Ahead
Not long ago I wrote about the 10 Reasons You Don’t Need a New Website. That list was formed from conversations, perhaps I should say excuses – I have had over the years. As we approach the end of the year, the time of reflecting on the year gone by and planning for the year […]
10 Reasons You Don’t Need a New Website
That’s right. I’m not here to talk you INTO buying a new web site. I’m here to tell you why you don’t really need one: You paid for a whole new web site five years ago Websites don’t generate new customers, good salespeople do that Somebody told me I’d have to write something called a […]
