5 People I Follow on Twitter and Why

  1. PublicityHound (twitter.com/PublicityHound)
    Joan Stewart is the queen of getting publicity and has developed quite a following. For any business looking to get more and better publicity, Joan provides a lot of free and low cost tips. On Twitter she mostly stays on task -focusing on Publicity, with just enough personal info to make life interesting
  2. Mashable (twitter.com/mashable)
    Pete Cashmore is so on top of what’s happening in Social Media and Social Networking that you’d be crazy to follow him on Twitter.
  3. Copyblogger (twitter.com/copyblogger)
    Brian Clark is seriously into social networking but he also posts great quotes like this recent one “I have no particular talent. I am merely inquisitive.” From Albert Einstein
  4. Schwarzenegger (twitter.com/schwarzenegger)
    The Governator actually has harnessed the power of twitter for good – using it to disseminate information and links useful to Californians. While not a Californian myself, I’d like to see more elected officials make the attempt to use new technologies to help them better communicate and stay in touch.  I guess twitter.com/govritter should get mention as well since I live in Colorado.
  5. MattCutts (twitter.com/mattcutts)
    I’ve been a fan of Google since they started at Stanford – for real. Matt is a great public face for Google on Twitter. He lets you know what Google is up to and provides some really cool information such as how to link to a specific point in a YouTube video.

Are you Linked In online?

LinkedIn is one of the largest business networking sites out there. Based on the premise that if I have 10 connections (people I know and network with) and each of those has 10 connections, I’m only one relationship away from 100 people.  If you have 100 connections and they have 100 connections each, well, you do the math.

So what all can you do on LinkedIn? You can connect with people, join virtual groups, many times they are virtual versions of physical networking groups. So this can be a great way to communicate between physical meetings. You can send or post reminders, share announcements and more. The benefit of doing this online is that you can reach a wider audience that might otherwise not know of your group.

If you’re looking for work, LinkedIn can be a great way to find the right job for you. There are hundreds of jobs posted but also by working your LinkedIn network, you can find opportunities that you would never know about through other ways. Through recommendations you can also let or encourage others brag about you.

Speaking of recommendations, this is another way to promote your business. Why “toot your own horn” when you have friends, customers and colleagues who are often more than happy to tout your benefits or service or value. Let word of mouth marketing work for you.

Spend a few minutes a day – literally just a few minutes, and you can build your network over a couple of weeks to the point where it can start working for you.


10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?

The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. During any given month I might tell five to ten others about a business I like.

But we can translate Word Of Mouth Marketing onto the web in all kinds of powerful ways. Welcome to Web 2.0 and in particular the social nature of 2.0. There are lots casino online wiesbadenbaccarat online spielecasino online gamekostenlose casino onlinegames roulette spielenwww slotsonline europa casinokostenlose online casinojack black downloadflash casino gamesroulette downloadenblack jack online spielecasino spiele online spielen,casino spielen,spielen im casinoroulette casinoscasino tropez bonusonline casino lastschriftcasino roulette spielinternet kasinocasino video pokerspiel erlebniskasino spielencasino spiele mit echtem geldonline spiel raumcasino online hamburgkasino comonline casino betrugkeno online spieleslot machinescasino online comcasino im internetcasino online liveroulette lernenblackjack spieleonline casino slotswww casino spiele deslot maschinen spielenkasino onlineonline kasino spielonline gewinnspieleparty casinoonline spiele automatengames roulette online spielengames roulette onlinecasino online no deposit bonuscasino spiele,kostenlose casino spiele,online kasino spielcraps spieleninternet gewinn spielslotmaschine spielengratis kasinofreeware spiele casino of ways you can interact with others on the Internet in a meaningful way. When I say meaningful, I mean actual interaction with others, not just logging on, spouting off your sales pitch and logging off.

Here are three sites you can log into, create a profile, and find others of similar interests:

  1. Facebook.com
  2. Myspace.com
  3. LinkedIn.com

Visit the sites above to connect with others. Make sure you spend FIVE minutes a day logging in and communicating.
Here are three sites that have a slightly different focus that those above but allow you to establish your expertise on a given subject:

  1. Propeller.com
  2. Squidoo.com
  3. Scribd.com

Take some time on a daily or weekly basis and share your knowledge with the world. And be bold about putting your name or site address or product out there as you write.

Here are three social bookmarking sites you can use to generate additional buzz about your posts in the links above and about your own site:

  1. Digg.com
  2. Reddit.com 
  3. Del.icio.us

At first some of this might seem a bit arcane but if you spend just a “wee bit” of time on this on a regular basis, you’ll be very pleasantly surprised to see how the traffic starts beating a path to your web site.


8. What colors and images or logos do I have that can be used to keep my BRAND in front of people?

Brand. Brand. Brand. It really IS all about brand. We’ve worked with several small businesses who started out saying that they were too small to need a brand. As they saw it working though, they realized that even their small business benefited from having a brand.

There are lots of good resources for building your brand and understanding how to build your brand.  Here’s the first video in a series of videos on branding your small business.

Are you saying “But I don’t have a brand”, let’s stop and think about it for a minute. Pull out your business cards. Take a look at  your brochure. Point your browser to your web site. And ask yourself these questions:

  1. What images do you see?
  2. Are there similar or identical images?
  3. Do those images / pictures / clipart resonate with you?
  4. What colors are you using consistently? Do they represent who you are?
  5. Are there other images that more accurately reflect your business?
  6. Are there colors missing from our schemes?

If you need help with your brand we can help you and partner with some of our colleagues who specialize in this area. Give us a call if you’d like some help or a referral. Once your colors and brand are determined, make sure that you integrate it or have your web designer integrate it into your web site.


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