Web Hosting Unraveled

There are lots of different web hosting levels. You can pick the web hosting company that most fits your needs and budget.

If you are a do-it-yourselfer that likes to geek out on all-things-technology, you can use an inexpensive host like GoDaddy or BlueHost. If you are focused on growing your business, you will want to find a managed hosting solution that will work with you, taking on all the parts you either don’t know about or don’t have the time to deal with.

At its most basic level, web hosting is simply reserving space on an Internet-connected server where the files and data that make up your website are. These files are then served up whenever someone visits your site. Here are some of the key terms you should know:

DNS: Domain Name Servers. This is where your domain name is managed. If you have, for example, mail through G Suite, there will be records that tell the internet where to send any messages going to that domain to find the G Suite account. If you have a VPN into your office, there might be records that tell the Internet where to find that location. And there will be records telling the internet where to find your website.

IP Address: There are now two types of IP addresses – IPv4 and IPv6. The v4 address is probably something you have seen before. It looks something like this: 211.39.43.12. As these numbers began to run out, v6 was created and has a combination of letters and numbers to expand the range that can be used. But in both cases, a Domain Name Server is used to translate an IP address into a domain name. For example, our website IP address is 69.16.227.153. DNS is used so that you don’t have to remember the address but can instead just use educyber.com to get there.

MX Records: These Mail Exchanger records are used to tell the internet how and where your email is handled. They might tell folks to go to Google if you use G Suite, to Microsoft if you use Microsoft 365 (formerly Office 365).  And it is important to get all your mail records set correctly so you can send and receive messages.

Firewall: A well-configured firewall will go a long way towards blocking hackers and others with ill intent from even getting close to your site. It also picks up / records all kinds of information that business owners like – what IP addresses are accessing the site (understanding the geographic location of users) as well as being able, in some cases, to identify the specific user

Email: There are lots of possibilities for 3rd party email handlers like G Suite, Microsoft 365, and others but you can also have your email hosted through your web host. While not as full featured as the 3rd party services, it is usually included or much less than the 3rd party options. With email you can Track Deliverability (to see whether a message was received or not), set settings needed for email like SPF and DKIM as well as create and remove accounts, reset passwords, etc.

So how do you choose the right web host? If you are a startup on a shoestring budget, you may want to go the DIY route with a HostGator or BlueHost solution. If you are growing and want to free up your time to focus on growth and connecting with customers or training staff, then a managed solution is probably a better fit.

EduCyber is pleased to offer a managed webhosting solution. When it comes to websites, many business owners struggle with keeping their website current or just making simple changes. We have the staff and the resources to keep your site at its best, taking all the pain out of managing your website.

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Google’s Suite of Tools – Is There a Cost?

We recently attended an event where Google flew in a trainer to present on Google My Business, Optimizing your website for Google and Pay Per Click campaigns. It was a very good presentation from a polished speaker but the mantra we heard again and again is “This is all free.”

Free is an interesting concept. After 90 minutes of this training, many people were just ready to get started. Getting your business verified will take anywhere from 10 minutes to two hours. Building out your profile and putting the right information in takes careful planning if you want to really grow your business.

Optimizing your website for search engines is free, we learned. But of course, if you do all of this “for free” you will probably wonder if you did it right. You might not know how to track the results. Ah, but we also learned that Google Analytics (GA) is a free tool. EduCyber sets up GA for our hosting clients if they don’t already have it. And we walk them through, on a regular basis the maze of finding the data that means something to them and then helping them interpret what that data means.

The point is, there are many things you can do, and indeed do them

for free, as long as your time is free. But if your time is valuable, if you make more money servicing your clients by producing the goods or services they want, then maybe it isn’t really free.

If you need help with your “Google My Business” profile, with optimizing your site, for measuring the success of optimization, or with a paid search campaign, we can help. This is what we do day in and day out to help our customers get the most of their website while being able to focus on what they do best. Give us a call at 303-268-2245 ext 4 to get help today.

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Managed Web Hosting

EduCyber offers something called managed web hosting but we have a unique way of handling it. Whereas other firms offering this service automate, automate, automate; we take the time to look at your site. We log in and make sure that your plugins are up-to-date.

We update plugins and core files to make sure your site is secure and has the latest features available. That alone is a huge comfort for our clients. We recently acquired a new hosting client who has a WordPress site and was scared to update the plugins in case something broke. We did the updates for him and verified that everything was working. We even discovered several plugins that weren’t being used. By uninstalling them we sped up the site and made it more efficient.

We provide several layers of security. Our web servers have a firewall that stops most of those with nefarious intent. For our WordPress customers we use a special plugin that stops hackers who try to get to the backend by guessing passwords for common user names like “admin”. With these and other tools not one of our sites has been hacked in years. We continue to follow and implement best practices when it comes to security to keep our customers sites up and secure.

We implement analytics. The tool of choice for several years has been Google Analytics. We make sure each site has analytics installed and functions. Then we even go through site performance every six months to help you understand what is happening on your site so you can make informed decisions about changes or proposed changes to your site.

We actively look for ways to help your site perform better. Since page speed is one of the things search engines look for, we make sure you are aware of what needs to be done to improve the speed or we will even go in and do it for you.

Since our tag line is “We partner with our customers to engage their visitors and convert them into clients” we work to make that partnering bit real. We want you to succeed. We do more than want though. We take concrete steps for you to help your site and your business be better with our managed web hosting service.

If you are already an EduCyber managed web hosting customer, who should you tell about us? If you are not yet a customer, give us a call today at 303-268-2245 ext 4 and we’ll get the process started.

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