Turn Your Digital Marketing Around
The core of digital marketing is your website. It is your website where you have the most control. You can publish content about what you do, what you offer, any special events or sales you have, interact with customers and pretty much whatever else you need it to do. Other web sites might opt not […]
Privacy, Social Media and Mobile Devices
The original title of this was “What did you think social media meant?” But the issues we face today go beyond social media and enter into many private aspects of our lives. When, in the early 2000’s social media began to blossom, most of us were excited to be able to connect with and reconnect […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Little Data
In the Internet world, Big Data is a big buzz word. With the right tools huge volumes of data can be digested, analyzed, and summarized with amazing speed. Technology like this is what is driving technical inroads in an array of industries from understanding the human genome to making digital currency like Bitcoin to understanding […]
Social Media: Is it Worth it?
A decade ago, social media was fun. It was new. It was fresh. Perhaps even exhilarating. But now we live in a strange new world of social media where jumping to conclusions, imputing opinions falsely and disparaging anyone who disagrees with your politics or religion or race, or even gender is the norm. With the […]
Running the Wrong Race
This last week I had an email conversation that went something like this: Potential Customer: I’m interested in what you do – how much does it cost? Me: Well, we build websites to meet our customers’ needs and business goals. What are yours? PC: I already have a web site, how could you help me […]
Inbound Leads
Inbound Leads or Inbound Marketing. Those two terms are buzz words. Everybody wants a good inbound lead – much better than an outbound lead. But what is it? How does it work? Why do you need it? In a nutshell, inbound marketing is attracting people to your organization rather than you going out to meet […]
Web site – Marketing Vehicle or Sales Tool?
“Our web site is just a brochure” , “We don’t get any business from our web site – it is just there to help close the deal”, “We want our website to help generate more leads”, “Our new donation portion of the website generated a 350% return on our investment in one year”. These are […]
8 Awesome Internet Marketing Steps Our Customers Do to Grow Their Business
Internet marketing – marketing your business through digital channels like your web site, social media and other Internet venues – is not as difficult as it sounds. Try these internet marketing steps. Continually add testimonials and positive feedback from customers. They don’t have to brag about how good they are. They let their customers do […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
