Web Hosting Unraveled

There are lots of different web hosting levels. You can pick the web hosting company that most fits your needs and budget.

If you are a do-it-yourselfer that likes to geek out on all-things-technology, you can use an inexpensive host like GoDaddy or BlueHost. If you are focused on growing your business, you will want to find a managed hosting solution that will work with you, taking on all the parts you either don’t know about or don’t have the time to deal with.

At its most basic level, web hosting is simply reserving space on an Internet-connected server where the files and data that make up your website are. These files are then served up whenever someone visits your site. Here are some of the key terms you should know:

DNS: Domain Name Servers. This is where your domain name is managed. If you have, for example, mail through G Suite, there will be records that tell the internet where to send any messages going to that domain to find the G Suite account. If you have a VPN into your office, there might be records that tell the Internet where to find that location. And there will be records telling the internet where to find your website.

IP Address: There are now two types of IP addresses – IPv4 and IPv6. The v4 address is probably something you have seen before. It looks something like this: 211.39.43.12. As these numbers began to run out, v6 was created and has a combination of letters and numbers to expand the range that can be used. But in both cases, a Domain Name Server is used to translate an IP address into a domain name. For example, our website IP address is 69.16.227.153. DNS is used so that you don’t have to remember the address but can instead just use educyber.com to get there.

MX Records: These Mail Exchanger records are used to tell the internet how and where your email is handled. They might tell folks to go to Google if you use G Suite, to Microsoft if you use Microsoft 365 (formerly Office 365).  And it is important to get all your mail records set correctly so you can send and receive messages.

Firewall: A well-configured firewall will go a long way towards blocking hackers and others with ill intent from even getting close to your site. It also picks up / records all kinds of information that business owners like – what IP addresses are accessing the site (understanding the geographic location of users) as well as being able, in some cases, to identify the specific user

Email: There are lots of possibilities for 3rd party email handlers like G Suite, Microsoft 365, and others but you can also have your email hosted through your web host. While not as full featured as the 3rd party services, it is usually included or much less than the 3rd party options. With email you can Track Deliverability (to see whether a message was received or not), set settings needed for email like SPF and DKIM as well as create and remove accounts, reset passwords, etc.

So how do you choose the right web host? If you are a startup on a shoestring budget, you may want to go the DIY route with a HostGator or BlueHost solution. If you are growing and want to free up your time to focus on growth and connecting with customers or training staff, then a managed solution is probably a better fit.

EduCyber is pleased to offer a managed webhosting solution. When it comes to websites, many business owners struggle with keeping their website current or just making simple changes. We have the staff and the resources to keep your site at its best, taking all the pain out of managing your website.

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Google’s Suite of Tools – Is There a Cost?

We recently attended an event where Google flew in a trainer to present on Google My Business, Optimizing your website for Google and Pay Per Click campaigns. It was a very good presentation from a polished speaker but the mantra we heard again and again is “This is all free.”

Free is an interesting concept. After 90 minutes of this training, many people were just ready to get started. Getting your business verified will take anywhere from 10 minutes to two hours. Building out your profile and putting the right information in takes careful planning if you want to really grow your business.

Optimizing your website for search engines is free, we learned. But of course, if you do all of this “for free” you will probably wonder if you did it right. You might not know how to track the results. Ah, but we also learned that Google Analytics (GA) is a free tool. EduCyber sets up GA for our hosting clients if they don’t already have it. And we walk them through, on a regular basis the maze of finding the data that means something to them and then helping them interpret what that data means.

The point is, there are many things you can do, and indeed do them

for free, as long as your time is free. But if your time is valuable, if you make more money servicing your clients by producing the goods or services they want, then maybe it isn’t really free.

If you need help with your “Google My Business” profile, with optimizing your site, for measuring the success of optimization, or with a paid search campaign, we can help. This is what we do day in and day out to help our customers get the most of their website while being able to focus on what they do best. Give us a call at 303-268-2245 ext 4 to get help today.

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Managed Web Hosting

EduCyber offers something called managed web hosting but we have a unique way of handling it. Whereas other firms offering this service automate, automate, automate; we take the time to look at your site. We log in and make sure that your plugins are up-to-date.

We update plugins and core files to make sure your site is secure and has the latest features available. That alone is a huge comfort for our clients. We recently acquired a new hosting client who has a WordPress site and was scared to update the plugins in case something broke. We did the updates for him and verified that everything was working. We even discovered several plugins that weren’t being used. By uninstalling them we sped up the site and made it more efficient.

We provide several layers of security. Our web servers have a firewall that stops most of those with nefarious intent. For our WordPress customers we use a special plugin that stops hackers who try to get to the backend by guessing passwords for common user names like “admin”. With these and other tools not one of our sites has been hacked in years. We continue to follow and implement best practices when it comes to security to keep our customers sites up and secure.

We implement analytics. The tool of choice for several years has been Google Analytics. We make sure each site has analytics installed and functions. Then we even go through site performance every six months to help you understand what is happening on your site so you can make informed decisions about changes or proposed changes to your site.

We actively look for ways to help your site perform better. Since page speed is one of the things search engines look for, we make sure you are aware of what needs to be done to improve the speed or we will even go in and do it for you.

Since our tag line is “We partner with our customers to engage their visitors and convert them into clients” we work to make that partnering bit real. We want you to succeed. We do more than want though. We take concrete steps for you to help your site and your business be better with our managed web hosting service.

If you are already an EduCyber managed web hosting customer, who should you tell about us? If you are not yet a customer, give us a call today at 303-268-2245 ext 4 and we’ll get the process started.

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Building Websites on WordPress

A few short years ago we built most of our websites on pages that were more or less static. If a customer wanted to try something called blogging, we would add a piece of software into the site that allowed them to do this.

We had also been building sites on Content Management Software (CMS) like Joomla and Drupal. While the romance of users being able to update the content was consistently dangled before us, we found pretty consistently that users didn’t like or simply didn’t get how to use the backend interface.

In the meantime, this blogging software called WordPress was getting more and more powerful and users loved it. It had that elusive trait called “intuitiveness”. Users didn’t have to think. They could just put their content in and save or update it.

Before long we started building more and more of our sites completely on WordPress. It has grown to a very large user base (58.5 MILLION sites) and growing.

There are two great features of WordPress that fit very nicely with how EduCyber builds websites:

  1. EduCyber custom-designs every web site we build. Rather than starting with a template and shoving your content into it, we design the look and optimize it for conversion. Once we’ve got the look established, we create a template based on that look rather than vice-versa. WordPress has a flexible template system that allows us to approach design from this perspective.
  2. EduCyber develops powerful database-driven web sites. WordPress has great database features. We use those features and often add to it our own open-source software – onWord – to create web sites that have a variety of features – membership management, ecommerce, and more.

So if you are in the market for a custom-designed, database-driven website, why not give us a call?

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Measuring Your Statistics

I’ve always followed the concept of what gets measured is what gets done. I also follow John C. Maxwell’s leadership newsletter and this last newsletter included this quote from Albert Einstein: Not everything that counts can be counted, and not everything that can be counted counts.

So what’s my point? The beauty of the Internet is that it is like one huge database. The problem with the Internet is that it is like one huge database. A while back I was talking with a potential client about what to measure with the statistics on his web site. He wanted to measure everything. While possible, that isn’t practical. Of what value is there in tracking, for example, how many 206 error codes you get on your site? Anybody out there know what a 206 error is? Those of you who just said yes are web techs. But for a business owner, that information isn’t a useful metric to determine the success of the site or the business.

What statistics are useful? We have five key stats we follow for our customers but what statistics are useful depends on what your goal is. Rarely do I find a customer whose goal is really to be ranked number one for a key word or key phrase. What they really want is to get more customers for their business and see having a high ranking for their key phrases as one of the means towards reaching that goal. So if you try to measure everything, you’ll likely just end up confused. Here are the five web site statistics that we recommend tracking:

  1. Number of Visits
  2. Pages Visited (in order of number of visits)
  3. Search Engine Referrals
  4. Key Phrases Searched For
  5. Backlinks

Of course, if you need assistance understanding these, EduCyber’s Search-Friendly Hosting is probably just the thing for you.

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5 Key Web Site Statistics

There are five key web site statistics that every web site owner should pay close attention to:

  1. How many visitors? People used to get all excited about hits but you could easily have 100 hits from one visitor. The number of visitors though (usually tracked by unique IP addresses) gives you a really good idea of whether you’re getting the kind of traffic you need.
  2. What pages are people looking at? If you don’t know what’s popular on your site, you don’t know how to make it better. If a page other than your home page is more popular, you might have managed to get it ranked well in the search engines – another good thing to know.
  3. What search engines are sending people to your site and how many are they sending? With Google fielding around 75% of ALL searches, you typically get the most visits from Google. If you’re not, you can learn why and determine whether that is a good thing or not.
  4. What terms people are searching for when they get to your site? If you sell computers and find that people are searching for hair spray when they click through to your site, you’ve got a problem. If on the other hand, they are searching for motherboard, that is a good thing.
  5. What other sites are linking to your site? Google (and other search engines) love it when other sites are linking to your site. So the more sites that link to you, the better – at least if they’re the right kind of links.

You need to know these statistics to make informed decisions about your site. Do you know these?

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