The Ugly Baby

Ugly Website

You’ve probably seen this – a parent who is so proud of their beautiful baby that the rest of the world is afraid to tell them the truth.

The same thing often happens with web sites. Especially websites put together in house. “We ‘birthed’ this site and it is gorgeous” is the mentality that folks have.

That is why it is so important to have others try the site. If possible you want to have impartial 3rd party folks try the site. We have had numerous folks come to us wanting to help make their “beautiful baby” better by tweaking it.

When it comes to websites, it is sometimes possible to tweak a good site to make it great. But it is never possible to tweak an ugly site to make it good.

What do I mean by an ugly site? Here are the most common symptoms:

  1. No call to action – just a lot of information but no way to act on it.

  2. Too many calls to action – we’ve seen sites with dozens of calls to action – sort of like walking into a crowded room and having everyone calling your name at once – makes you turn around and leave.

  3. Graphics that distract visitors from the call to action. If your call to action is on the left and you have pictures of people in the middle, looking to the right, visitors won’t look left, they’ll look right.

  4. Too much movement. Having an engaging website is to be desired. If you endeavor to engage by several different sections having movement, it is just distracting and leaves visitors lost.

  5. Unchanged in ten or more years. Yes, we regularly have clients come to us who have not updated their site in that long. And yes, by 2019 standards, they are ugly.

  6. Not responsive. Not unresponsive, just not responding to mobile devices. If your site doesn’t conform to responsive standards, it will look ugly on a phone. Just today – in July of 2019 – I came across a site that is not responsive. It just shows a much smaller version of itself. Drop down menus don’t work, hard to click on links because they’re too close together – just a mess.

If you have an ugly site though, there is a cure. We can help. We make beautiful web sites. And you will love the Return on Investment you get because that is how we design every site – with ROI in mind. Call 303-268-2245 ext 4 to turn your ugly baby into an integral part of your business.

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