Managed Web Hosting

EduCyber offers something called managed web hosting but we have a unique way of handling it. Whereas other firms offering this service automate, automate, automate; we take the time to look at your site. We log in and make sure that your plugins are up-to-date.

We update plugins and core files to make sure your site is secure and has the latest features available. That alone is a huge comfort for our clients. We recently acquired a new hosting client who has a WordPress site and was scared to update the plugins in case something broke. We did the updates for him and verified that everything was working. We even discovered several plugins that weren’t being used. By uninstalling them we sped up the site and made it more efficient.

We provide several layers of security. Our web servers have a firewall that stops most of those with nefarious intent. For our WordPress customers we use a special plugin that stops hackers who try to get to the backend by guessing passwords for common user names like “admin”. With these and other tools not one of our sites has been hacked in years. We continue to follow and implement best practices when it comes to security to keep our customers sites up and secure.

We implement analytics. The tool of choice for several years has been Google Analytics. We make sure each site has analytics installed and functions. Then we even go through site performance every six months to help you understand what is happening on your site so you can make informed decisions about changes or proposed changes to your site.

We actively look for ways to help your site perform better. Since page speed is one of the things search engines look for, we make sure you are aware of what needs to be done to improve the speed or we will even go in and do it for you.

Since our tag line is “We partner with our customers to engage their visitors and convert them into clients” we work to make that partnering bit real. We want you to succeed. We do more than want though. We take concrete steps for you to help your site and your business be better with our managed web hosting service.

If you are already an EduCyber managed web hosting customer, who should you tell about us? If you are not yet a customer, give us a call today at 303-268-2245 ext 4 and we’ll get the process started.

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Strategies for High Converting Websites

So what does it take to “take your site to the next level”? Whether you have a new web site or are looking to get a new site, there are several things you can do that high converting websites do. What are highly converting websites? Ones that get people to take action – fill the funnel like this:

Here are the strategies we recommend for highly converting websites:

  1. Make your unique value proposition clear.
    Your business is unique. Why do people choose to do business with you? Why do they choose you over other choices? What sets you apart in your industry? The clearer you are on why people choose you, the more the right kinds of people will respond via your website.
  2. Test Calls to Action and use just one
    Unclear or confusing calls to action on your website can kill your business. Determine what you want people to do and make is crystal clear on the site what that is.
    It sounds so simple. And yet I had one potential client tell me last week that his NEW website doesn’t have a call to action. Yep. That is the case. He paid someone to build a website for his business but there is no next step for users to take.
  3. Test your headlines
    The words that you use on your pages matter. If you are getting traffic to a page but no conversions, try changing the headline or headlines on a page. Sometimes changing one word on your website can make a big difference. Imagine a used car parts online store with the words “Satisfaction Guaranteed” displayed prominently on their site. Satisfaction is fuzzy. What does that mean? Not clear. Change Satisfaction to Money-Back though and now I, as a potential customer, have a very clear concept of what happens. I can buy this part and if it doesn’t work, I get my money back.
  4. Use short forms
    If you are trying to build your email newsletter subscribers, don’t ask for the mailing address. The only thing you really need is the email address. If you’re going to add fields so it can say, “John, check out this sale” then you might want to capture the first name or simply have a name field. Only ask for the information you need and you are much more likely to get conversions.
  5. Use trust symbols
    While they may be legally required to do so, it does give us comfort or increase our trust when we see or hear a bank commercial that includes something like “FDIC Insured”. This is a signal that this place is legit. You can do the same thing on your website, even if you aren’t a bank.
    You don’t operate in a vacuum. Demonstrate that to the world. What organizations do you belong to or what certifications have you attained that show visitors they can trust you? Consider industry specific groups or chambers or other business organizations if you are in the B2B realm. If you are B2C, consider things like the Better Business Bureau or a seal from your ssl issuing company if it is an ecommerce site. If any of these groups or places have logos that you can use, they provide great visual cues for the trust you deserve.

How many of these strategies are you already using? If you are using 4 or 5, congratulations! You probably already have a high converting website. If you are using 2 or 3, kudo’s to you. You are taking some good steps towards making your site help your business. But if you want more, contact us and we’ll help you explore what can be done. If you are using only 1 or perhaps none of these strategies, stop. Pick up the phone. Call 303-268-2245 ext 4 and tell us you want help getting your site to convert more.

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Running the Wrong Race

This last week I had an email conversation that went something like this:

Potential Customer: I’m interested in what you do – how much does it cost?
Me: Well, we build websites to meet our customers’ needs and business goals. What are yours?
PC: I already have a web site, how could you help me grow and become more visible?

And that was when I knew this guy was running the wrong race.  If you have a VW and you think you’re going to race it in NASCAR. . .  well you only win that race in Disney movies.  We still had a good conversation and he is considering his options but that conversation surfaces the biggest issue we see in the digital marketing arena today.

If you have built your website to display your wares like the ancient markets where, on market day people would walk by and some would stop and buy from you and you want a powerful, inbound campaign that brings people to you, you need to start with your web presence in general and your website specifically.

How do you gain a new customer now? What is the decision point when you know “I just got a new customer!” If that isn’t built into your website, how will it help you grow? Take some time to ponder this. It really is the crux of the matter and key to winning the race.

Understanding the key decision point(s) your customers face and then putting that into your site shows your customers you understand their pain. Why does every mortgage lender have a mortgage calculator on their site? That is the issue or pain their customers face – “How much will I be paying?” While that is important, everyone (all mortgage lenders) do that. So what is the decision point that comes up when your customers choose you? That is the issue to build into your website.

Once you have your site optimized to help you attract and capture new leads or more business, then you’re ready to run the race – whether it be Search Engine Optimization, Paid Advertising, Social Media Marketing, email marketing or some combination thereof.

Whatever you decide, if you think we might be able to help you, give us a call today at 303-268-2245 and ask for Brian.

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Web site – Marketing Vehicle or Sales Tool?

“Our web site is just a brochure” , “We don’t get any business from our web site – it is just there to help close the deal”, “We want our website to help generate more leads”, “Our new donation portion of the website generated a 350% return on our investment in one year”. These are just a few of the many quotes we hear from customers.  Often the focus is on web site marketing. But the first question you should ask yourself is, How does our site fit in to our business?

Notice that the question is not “How does your site fit in to your marketing plan?” For for-profit businesses the customer cycle is generally:

Attract -> Engage -> Convert -> Retain

And non-profit organizations have a similar but slightly different cycle:

Attract -> Connect -> Engage -> Inspire

In both cases the first step in the cycle is attract. And for most web design firms and web customers, that is, unfortunately, as far as the conversation goes. The web site is seen purely as a marketing vehicle to attract eyeballs. But that is missing a lot of opportunity.

A well-planned and well-designed website can and should help with every step of the customer cycle. Sure it should help attract new people. That is marketing 101 and careful planning needs to go into how your website fits into your marketing so you can get the most from it for the marketing perspective. But what is the next step?

Once you have attracted someone to your site, what do you do with them? This is one of the biggest problems with Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns. You drive a lot of people to your site but have given little to no thought of what to do with them once you’re there.

This is where you want to engage them with your offerings or connect them with opportunities. But only a little at a time.  If you give people too many choices, they will likely select “None of the above” and go to a different site.

Of course, for an ecommerce site it is easy to measure conversions. The same thing applies to a non-profit with online donations. But what other opportunities might you be missing if that is all you are measuring? A newsletter sign up, for example, could be more valuable over the long term than getting that first time visitor to buy or donate.  Regular contact can turn into a bigger customer or a major donor.

Whether you acquired the customer through your website or through other means, have you considered how your website can serve to retain and even inspire? Creating an account and interacting, either with your organization or other users can be a fantastic retention tool.

When choosing a firm to assist with your web site, look beyond the glitz and fancy moving parts. Are they taking the time to understand your organization and how they can help you grow? If so, congratulations! If not, contact EduCyber at 303 268-2245 – Brian is at extension 4.

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Channeling your Efforts

How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive.

Ads on other sites might seem like a good idea but the increasing frustration of users with ads, and these users increasing sophistication with web use, is leading to an increase in the use and sophistication of ad blockers. What if your precisely targeted market is blocking the very ad you created just for them?

Newsletters can be a great way to get in front of folks. And if you have existing customers, simply by the fact of them being your customer, you can add them to your email list. But you can’t necessarily keep them! We have a newsletter that goes out just to our hosting clients. This newsletter tells them about our service and any changes / additions / or maintenance they should be aware of. But several have unsubscribed. Even when you consciously opt in to a newsletter, do you read each one thoroughly? Yet each time I send a newsletter, I get feedback from happy customers. So it is a valuable channel.

So is it a lost cause? Should you throw in the towel and accept defeat?

NO.

But as technology matures and becomes more sophisticated, you need to as well. First, remember that nothing beats old-fashioned marketing. It takes more time but that is what makes it more effective. Visit your leads. Or give them a call. Or send a note via the United States Postal Service.

But of course you can use new media and use it effectively. Now you need to consider and use the right channels for your business. A brief overview of some of the main channels available and how you might use them:

Website: This is the channel you have the most control over. Make it the centerpiece of your marketing. I might click a link from LinkedIn or Facebook that takes me to your site where I learn that you not only do what the link was about but that you also provide another service or product I need.

Facebook: We recommend this for all kinds of businesses but it is essential if you are in the B2C world. Have an active account. Provide useful information AND links back to your site with further details on the issue.

Twitter: Lots of folks tell us gruffly “We don’t tweet” or “We don’t twitter” as a matter of pride. That is not a particularly helpful approach to marketing though. Do you know if your client base is on Twitter? If they are then you ought to be. Even if they aren’t, having an active Twitter account can help in myriads of ways, foremost of which is providing additional links regarding your brand – useful for SEO purposes.

LinkedIn: If you are in the B2B world, a fully built out LI profile and regularly updating , connecting with others is critical. More and more, when I talk with people and especially when I meet with them, they check out my profile and I check out theirs prior to meeting. Finding useful connections is a great way to grow.

Instagram: If what you do is visual, you should have an Instagram account and update it. This is particularly true of B2C companies. It is just another great way to get your product in front of people. Using Instagram purposefully can be immensely beneficial.

YouTube: Whether you are in the B2B or B2C realm, a video can go a long way towards getting you more sales. If a picture is worth a 1000 words, just imagine what a video is worth. Demonstrate a technique, show how to use a product, have a customer give a video testimonial, show people interacting with you, your product, or your service.

We have, over the years, repeatedly heard “We tried <Enter your favorite channel or social media> and it didn’t work.” When I counter that with “What was your strategy?” I ALWAYS get a blank stare. The key is to use these channels with a strategy. Understand how you want each channel to interact. Done well, it will get you more customers; show a better, more unified brand to the world; and get your better search rankings.

If you need help getting your digital channels lined up, we can help. If you need help getting your whole marketing plan going, give us a call as well. We partner with some of the best firms in Colorado to get your message out there.

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Top Five Reports to View in Google Analytics

Actually just about all the reports are useful and can give you great insight into how visitors are interacting with your website. The list below is intended for beginners to help direct your attention and get into the basics.

  1. Audience Overview (default view)
    View the number of sessions and users over the last month. See pageviews, pages per session, average session duration, bounce rate and percent of sessions that are new (not repeat).  While all the info helps, the numbers of users and pageviews are great information for beginners to begin to digest how their site is being used and even more importantly, WHETHER it is being used.
  2. Audience -> Mobile -> Overview
    See the break down on how many are using desktop, how many using mobile and how many using tablet. Since Google began requiring sites to be Mobile Responsive and then to define what it means, it has become even more important to understand how folks view your site. You should definitely check your site to see how it looks on the different devices. And seeing how much actual traffic you get on each can help you determine how many resources you need to focus on each view.
  3. Audience -> Users Flow
    Shows what country visitors come from, what page they visit first and what page(s) they visit after the first page. This is critical to understanding if your visitors are making the decisions you want them to. If you have created a sales funnel and no one is getting through the funnel, monitoring the flow will help you understand where people are getting hung up and then you can begin to examine why they are getting stuck.
  4. Acquistion -> Overview
    Shows how visitors got to your site. Referral: Links from other web sites to yours. Direct: People who typed your url in the location field on the browser. Organic Search: people who searched for something related to you and came to your site. Social: people who clicked a link in social media to get to your site. There are ways to create campaigns to track even more but these four groups are a great way to get the big picture about how people are getting to your site.
  5. Acquisition -> Search Console -> Queries
    This is where the really cool stuff is. Queries shows you what queries people made at Google, how many times your site actually showed up  (Impressions) on the page and how many times someone clicked on the Google results that showed your site. It also shows your average position for those key words and the Click Through Rate or CTR. The higher the CTR, the better you are doing.
  6. BONUS: Acquisition -> Search Console -> Landing Pages
    This shows you what pages people see when they first get to your site. Search engines do NOT just link to your home page. This helps you understand what pages Google (and the folks who use Google) likes most about your site. For example, we do a lot of work with non-profit organizations. Over the last month, this page https://www.educyber.com/who-we-work-with/non-profits/ showed up 200 times in search results and got 5 clicks which means that we had a CTR of 2.50% which makes us pretty happy.

NOTES:

You can change the date range at any time but changing the information in the top right corner. You can also do comparisons of ranges, comparing one month to the previous month, for example. The default range when you login and bring up the reports is for the last month.

Bounce Rate refers to the percentage of visitors who enter your site but then leave without visiting more pages. Most folks view a high bounce rate as a bad thing but you have to make sure you are interpreting what is actually happening. For example, if your contact page has a high bounce rate, it is likely because I have visited the page and either called you or emailed you. So I don’t need to be on your site anymore. But it would be for a good reason.

SEO Landing Pages – requires Google Webmaster Tools be enabled. If you don’t have Webmaster tools setup, you ought to. It too is free and it only takes a few minutes to link them up. Then you have even more data at your disposal.

If you don’t have GA enabled or if you have it enabled but aren’t looking at it, why not? This is the kind of marketing data you should have at your disposal. Need help with it? Give us a call at 303 268-2245.

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