Finding the Best Social Media Sites
What media (or sites) are best suited to my goal? Once you have determined what your goals are, it is time to determine which social networking sites will best help you meet those goals. There are literally hundreds of social networking sites available to you. Outside of three or four though, they all are designed […]
Instant On Operating System
What an interesting week this has been. I helped a wonderful couple from my church transition from their old computer to a newer XP computer. It was interesting when they first called because I asked them what operating system was installed. “Thelma” as I’ll call her, replied that she wasn’t sure. I asked her to […]
3 Internet Marketing Research Tips
Frequently we have startup businesses ask us to design their web site. After we ask them a series of carefully designed questions about their target market and goals, they often ask us to hold off while they do some more market research. But market research is expensive and time consuming, right? Wrong. Here are three […]
Leverage Your Web Site
Tough times got you worried? Is the recession sending you into a depression? I’ve been asked quite a bit lately about how what EduCyber does can help a company through tough times. This is undoubtedly one of the unique times when smart business owners will position their web site to capture market share and solidify […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]
Searching in a Cloud
Came across a fascinating web site that I want to share with you. I have several friends who are very visual people. They love to diagram things. Several of them love to use a visual mind mapping tool that puts words all over the place – helping them to group key ideas and just see […]
Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Google Doesn’t Play Fair
Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam results show a problem. But when you ask what the problem is, the good doctor gives you a medical book and says that your problem […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
6. What words do I expect people to have searched for when they click through to my site?
Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click (PPC). So first you must determine what key words your customers search for. Notice how I worded that. Not what you think they search for […]