Financial Advice and Social Media
One of the services we offer is Social Media Marketing Consulting. We’ve been speaking with a variety of financial advisors and insurance brokers. Most of them want to utilize social media marketing but they can’t. Like one (who probably has to remain anonymous or I’ll have to have a three paragraph disclaimer) told me just […]
Office 2010 Released
It’s out. It’s nice. If you’re using Office 2003 or earlier, it’s time to upgrade. Office 2010 uses the same kind of ribbons that Office 2007 users have grown accustomed to. The new “ribbon” that you’ll find in Word 2010 is the one that 2007 should have had. It’s called file. The file ribbon gives […]
Easy Listening
Recently I was reminded of the wonderful effects listening to classical music can have on your brain – helping you to think better. So instead of focusing on the business of web site design, I thought I’d share this tip with you. One of the ways I have found to listen to classical is through […]
Web Site Design Fundamentals
Would you build the foundation for your house and then begin to ponder what rooms you should put in the house and where the walls should go? Of course not. Yet when it comes to building a web site this is precisely the model that most businesses follow. First they build the site and they […]
Eliminate Orphans
Some of you will think this is some sort of Dickensian entreaty to eliminate “the surplus population”. But it isn’t. I’m talking about orphaned web pages. A web page gets orphaned in much the same way a human does. It’s parent dies or goes away. Let me give an anecdote to explain both how it […]
Should You Quit?
What do you need to quit? Since I finished reading Seth Godin’s “The Dip” this week, I’ve been thinking a lot about quitting. No, I’m not quitting my business – I love what I do, but I am thinking about what tactics I’m using in business that aren’t working and determining how and what to […]
Recovering From Poor Internet Marketing
I have a friend who lies paralyzed in a hospital bed. A short while back he was involved in an accident and he will never walk again. I stopped by to visit him today. He was sedated but the good news is he has a tracheotomy. That never before sounded like a good thing but […]
Plan for Internet Marketing
Internet Marketing, like any kind of marketing, needs to fit into the bigger picture of what you are trying to accomplish. There are three questions you need to ask yourself with any kind of Internet Marketing Campaign: How does this campaign fit into our overall marketing goals? How will we measure success? What step(s) do […]
Finding the Right Web Design Firm
There are lots of places on the Internet you can go to get a web site designed for less than $100. You get what you pay for however. There are also web sites that will help you with Search Engine Optimization for only $25 or some such nonsense. Again you get what you pay for […]
Evaluating your Social Media Campaign
Question 10 of 10 Essential Questions for Your Social Media Marketing Campaign is “How do I evaluate the results?” If you planned properly this is an easy question. At the outset you should have set a measurable goal and set a time period. So now all you have to do is, when you hit the […]