Web Design 101: 3 Basics
We get a lot of clients coming to us when the original designer disappears or the in house designer gets so busy with their real job that the company decides to outsource. When we take on a new client, there are three essentials for a business web site that we go over with them: Look. […]
10 Key Social Media Tools for Small Business
Social Media Marketing, promoting your business through internet social media, is a good idea for any business. One of the questions I’m asked most often is “How much time does it take?” and the companion complaint I hear is “I don’t have time for that.” My response to that is, what business is doing so […]
Are you Linked In online?
LinkedIn is one of the largest business networking sites out there. Based on the premise that if I have 10 connections (people I know and network with) and each of those has 10 connections, I’m only one relationship away from 100 people. If you have 100 connections and they have 100 connections each, well, you […]
Social Media Buzz
So you’re trying to grow your business and you keep hearing about Social Media and how you ought to be using it. But how? And how much time will it take? And what kind of results will you get? Like most things in life, you get out of it what you put into it. But […]
3 Internet Marketing Research Tips
Frequently we have startup businesses ask us to design their web site. After we ask them a series of carefully designed questions about their target market and goals, they often ask us to hold off while they do some more market research. But market research is expensive and time consuming, right? Wrong. Here are three […]
Measuring Your Statistics
I’ve always followed the concept of what gets measured is what gets done. I also follow John C. Maxwell’s leadership newsletter and this last newsletter included this quote from Albert Einstein: Not everything that counts can be counted, and not everything that can be counted counts. So what’s my point? The beauty of the Internet […]
Finding Nuggets on The Web
No, this is not about the Denver Nuggets (though they’re looking good this year). One of the nicest things about following blogs and social media is the way in which you can find useful nuggets of information. Starting out my year I have been catching up on some tweets (not using Twitter yet? – you […]
Growing in a Down Economy
How do you grow your business in a down economy? There are lots of cliché’s I could throw out there. But it really comes down to tuning out the naysayers and focusing on what you do best. So here’s what the technology experts at EduCyber recommend: Turn off the TV. Leave it on too long […]
Pay Per Click vs. Organic Search
If you are contemplating boosting traffic to your web site and therefore sales in your business, the first question you need to ask yourself is whether you should use organic search or pay per click. First let’s define the terms. Pay Per Click (PPC) is an advertising campaign where you pay the search engine (such […]
Understanding Social Media
Social Media: What is it? One of the biggest “buzzes” in the internet right now is Social Media. But what is this phenomenon known as social media? It’s simple really. When the Internet was in its infancy, web pages were pretty much static. That is, they didn’t change. The code on the page was hard […]