The Road Ahead: Reopening
It doesn’t matter whether you are chomping at the bit to reopen or wish the government would keep things shut down until it is deemed safe, people are getting anxious. Even those wanting to stay in are getting cabin fever. It is spring. The weather is getting nicer. People ARE going out. And every day […]
Doing Business from Home
On a cold and snowy spring morning, while you are likely stuck in your “home office”, what can you do to advance your business? What can you do to grow when the whole world seems to have ground to a halt? Pick up the phone. Call customers. Ask them if there is anything they need. […]
Leveraging Your Web Site During the COVID-19 Crisis
So you are unexpectedly forced into downtime. Can’t go to the office. Can’t go to the restaurant. Can’t go to the theater. Set aside the frustration for a moment. What can you do? Remember way back when you were too busy to take the time to work on your site (last week)? Now you have […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
The Ugly Baby
You’ve probably seen this – a parent who is so proud of their beautiful baby that the rest of the world is afraid to tell them the truth. The same thing often happens with web sites. Especially websites put together in house. “We ‘birthed’ this site and it is gorgeous” is the mentality that folks […]
10 Next Steps for Your Website
Every web site, and every page should have a next step. Why does your business have a website? What is the purpose? These are the kinds of questions you should be asking yourself as you look at the pages on your site. Sure it should look nice. Yes, it would be great to be optimized […]
The Problem with Content
On the Internet, content is king. If you want to be ranked in the search engines, the best thing you can do is put original content on your website. We often have existing or potential customers get very enthusiastic about generating content for their site as we extoll the virtues of doing so. And they […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Little Data
In the Internet world, Big Data is a big buzz word. With the right tools huge volumes of data can be digested, analyzed, and summarized with amazing speed. Technology like this is what is driving technical inroads in an array of industries from understanding the human genome to making digital currency like Bitcoin to understanding […]
Is Page Speed Important?
Not long ago I wrote an article on Page Speed. Since then, page speed has continued to climb in importance. How Google’s algorithm for ranking pages works is the secret sauce that makes them who they are. But we do know that pages that load fast are moving up in importance in the algorithm. So […]