Growing in a Down Economy
How do you grow your business in a down economy? There are lots of cliché’s I could throw out there. But it really comes down to tuning out the naysayers and focusing on what you do best. So here’s what the technology experts at EduCyber recommend: Turn off the TV. Leave it on too long […]
Pay Per Click vs. Organic Search
If you are contemplating boosting traffic to your web site and therefore sales in your business, the first question you need to ask yourself is whether you should use organic search or pay per click. First let’s define the terms. Pay Per Click (PPC) is an advertising campaign where you pay the search engine (such […]
Understanding Social Media
Social Media: What is it? One of the biggest “buzzes” in the internet right now is Social Media. But what is this phenomenon known as social media? It’s simple really. When the Internet was in its infancy, web pages were pretty much static. That is, they didn’t change. The code on the page was hard […]
Leverage Your Web Site
Tough times got you worried? Is the recession sending you into a depression? I’ve been asked quite a bit lately about how what EduCyber does can help a company through tough times. This is undoubtedly one of the unique times when smart business owners will position their web site to capture market share and solidify […]
Five Reasons to Use an Email Newsletter
Putting a newsletter into email is easy. Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already: Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]
Searching in a Cloud
Came across a fascinating web site that I want to share with you. I have several friends who are very visual people. They love to diagram things. Several of them love to use a visual mind mapping tool that puts words all over the place – helping them to group key ideas and just see […]
Create a Call to Action
We build a lot of web sites. We also rebuild a lot of web sites. And I can tell you that a lot of web sites don’t have a clear focus. A well-designed web site needs to have a clearly defined call to action for each and every page. There might be several different calls […]
Google Knows Everything
It was bound to happen. Google officially knows everything. They have indexed more than ONE TRILLION web pages. They announced this stunning bit of information last Friday on their official blog. If they’ve indexed that much, they must know everything, right? Much is made of Google and the information they bring to your fingertips with […]
Google Doesn’t Play Fair
Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam results show a problem. But when you ask what the problem is, the good doctor gives you a medical book and says that your problem […]
