10 Key Social Media Tools for Small Business
Social Media Marketing, promoting your business through internet social media, is a good idea for any business. One of the questions I’m asked most often is “How much time does it take?” and the companion complaint I hear is “I don’t have time for that.” My response to that is, what business is doing so […]
Are you Linked In online?
LinkedIn is one of the largest business networking sites out there. Based on the premise that if I have 10 connections (people I know and network with) and each of those has 10 connections, I’m only one relationship away from 100 people. If you have 100 connections and they have 100 connections each, well, you […]
Social Media Buzz
So you’re trying to grow your business and you keep hearing about Social Media and how you ought to be using it. But how? And how much time will it take? And what kind of results will you get? Like most things in life, you get out of it what you put into it. But […]
Measuring Your Statistics
I’ve always followed the concept of what gets measured is what gets done. I also follow John C. Maxwell’s leadership newsletter and this last newsletter included this quote from Albert Einstein: Not everything that counts can be counted, and not everything that can be counted counts. So what’s my point? The beauty of the Internet […]
Pay Per Click vs. Organic Search
If you are contemplating boosting traffic to your web site and therefore sales in your business, the first question you need to ask yourself is whether you should use organic search or pay per click. First let’s define the terms. Pay Per Click (PPC) is an advertising campaign where you pay the search engine (such […]
Understanding Social Media
Social Media: What is it? One of the biggest “buzzes” in the internet right now is Social Media. But what is this phenomenon known as social media? It’s simple really. When the Internet was in its infancy, web pages were pretty much static. That is, they didn’t change. The code on the page was hard […]
Leverage Your Web Site
Tough times got you worried? Is the recession sending you into a depression? I’ve been asked quite a bit lately about how what EduCyber does can help a company through tough times. This is undoubtedly one of the unique times when smart business owners will position their web site to capture market share and solidify […]
Beginner’s Guide to SEO
I’ve been surprised lately about the widely different ideas that customers bring to the table about what SEO is. Search Engine Optimization is, in a nutshell getting your site optimized for the search engines. One of the first things I ask clients is where they’ve used the key words they think they’re targeting on their […]
Five Reasons to Use an Email Newsletter
Putting a newsletter into email is easy. Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already: Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]