Are You an Expert?
Everyone is an expert at something. You might be the expert on shoes. You know all about fixing shoes, trends in shoes, how to protect shoes in different climates or seasons, etc. If you’re in the shoe business, then you should be sharing your expertise. Perhaps you are the ultimate hair care specialist. You know […]
Losing at Search
I’ve spoken with several clients and colleagues about Search Engine Optimization lately. I am amazed at the wild misunderstandings at how to go about getting ranked well in the search engines. One business owner I spoke with was quite excited about the concept of cross-linking (having two different web sites link to each other to […]
Online Marketing
We’ve been getting a lot of calls lately about SEO (Search Engine Optimization) and CPC (Cost Per Click) campaigns. Just today I had a gentleman ask about our rates for a CPC campaign. After I told him he said “I see that you also provide training, how much would it cost to train me to […]