I often encourage and cajole people to post to social media whether it be blogging, Facebook, Twitter or some other medium. It’s just like when I was a kid back in Nebraska – we had to shower once a year whether we needed it or not. You need to post to your social media regularly – far more than once a year. Yet I often see blogs or Facebook pages that have been orphaned and left to whither. Usually when I see that I can tell someone didn’t have a strategy.
We recommend blogging on a weekly basis or more frequently. For a corporate Facebook account, your blog should feed into it so you have at least one weekly update. Beyond that, it really depends on your strategy and plans for engagement.
So what are some possible engagement strategies?
- Post bleeding edge information – this obviously requires you to be on the bleeding edge of your industry.
- Share important information about developments in your business that your friends / followers / customers would be interested in. We do this when we finish a big project, for example.
- Post video showing you or your people engaged in your industry. You can even try video blog posts although you need to remember that video isn’t as easily indexed by search engines.
- You can ask questions or take surveys but you want to make sure that you’ll actually have engagement as you do this. There is nothing more lonely that asking a question only to discover you’re the only one in the room.
- Post success stories and other anecdotes about your business that illustrate the excellence of your goods or services.
There are a lot more than these five strategies for success with social media engagement. But starting with these you can get the ball rolling.