That’s right. I’m not here to talk you INTO buying a new web site. I’m here to tell you why you don’t really need one:
- You paid for a whole new web site five years ago
- Websites don’t generate new customers, good salespeople do that
- Somebody told me I’d have to write something called a blog. Regularly. Not going to happen. Don’t need it.
- You’re not Amazon or eBay – you’re not selling products, you offer a service
- I had someone give me a quote for a site. $20,000 sounds like an awful lot. Especially when I get emails everyday telling me I can get a site for $100.
- You’ve been in business for more than 10 years and you haven’t needed one yet, why should you get one now?
- Your competitors have all had web sites for many years. You’d just be spending time and money trying to catch up to them.
- You’re only open 40 hours a week. If you had a web site it could give the appearance that you’re open 24/7.
- You’re too small for a brand. You don’t really have a brand so there is nothing to “put out there” for the world to see.
- People in your area need your product, not people far away so why give them an opportunity to buy it online?
- BONUS: Everyone else has a web site – you can stand out by not having one.
Have you heard these? Have you heard them coming out of your own mouth? If one or more of these reasons belongs to you, then I say, “Welcome to 1995”.
The reality is you do need a web site. A good one. One that is less than five years old, reflects who you are as a company or business, shows to all visitors that you are legitimate, builds up your brand – whatever your brand is, and what about those $100 websites or even the free ones? You’ll end up looking cheap. Is that your brand?
So if after reading this you decide you really do want a web site despite all these great reasons to the contrary, give us a call at 303 268-2245.
Unique Visitors – how many unique visitors do you have coming to your site on a monthly basis? The goal is always to keep that number climbing and is the goal of Seach Engine Optimization campaigns.
Background – the Lariat Loop is a 46 mile scenic byway that winds through the communities of Golden, Evergreen and Morrison. Some of the coolest sites in Colorado can be found on the loop – Lookout Mountain, Coors Brewery, Red Rocks Amphitheatre, Dinosaur Ridge, Evergreen Lake House, Boettcher Mansion and Buffalo Bill’s Grave and Museum to name just a few.
Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side of the bridge looks much like the other side. Many web firms can give you a web site. But most of those firms will give you a site that looks both like most of the rest of their web sites and like most of the sites that are out there on the internet.
And just like every bridge has many of the same parts but a good bridge fits in and enhances its surroundings, that is what our websites do. Some firms ask you what template you like best. We never start with a template, instead we spend time listening to you to determine what you need. Then we bring our expertise to bear to build a custom look that not only carries your brand forward but also draws the visitor in.
Most business owners understand the value of having a Unique Selling Proposition, that special something that sets them apart from the rest of the competition and makes folks choose their company when there are lots of choices.