Google Doesn’t Play Fair
Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam results show a problem. But when you ask what the problem is, the good doctor gives you a medical book and says that your problem […]
Twitter, Tweet, Twilight
Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with friends and send a message, you’ve just tweeted. Sure glad they didn’t call it tooting. Twitter is fun. Take the ability to send text messages […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?
The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. […]
9. Does your site need a shopping cart?
For the most part this seems like a simple question. If you sell stuff, you should have a site. If you sell any kind of product it makes sense. This includes video and audio that can be downloaded. We recently finished a suite of sites that includes http://www.mythicyoga.com. From this site you can purchase real […]
8. What colors and images or logos do I have that can be used to keep my BRAND in front of people?
Brand. Brand. Brand. It really IS all about brand. We’ve worked with several small businesses who started out saying that they were too small to need a brand. As they saw it working though, they realized that even their small business benefited from having a brand. There are lots of good resources for building your […]
7. Is my site currently ranked in the search engines?
In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not. A simple search can show you if your site is ranked in the top 10 or not. But you have to know what people are […]
Question 5: What will keep people coming back to my web site?
This question has a simple answer. In a word “Good content”. OK, that’s two words. Taking the time to write or get good content on your site is the single best way to keep people coming back. A larger site with lots of visitors can create a forum where people can come to create community. […]
Question 4: What niche does my business serve and how can I leverage that niche on my site?
Understanding clearly what it is that you offer, and who’s buying it, can help you take your business to the next level. If you offer a service for example – say you trim trees for homeowners – then you have an obvious niche that you serve. If you’re based in Wheat Ridge (like we are) […]
Question 3: What do I want people to do when they get to my site?
OK, once you’ve got a plan (the goals for your web site) and you have a marketing plan (what will drive people to your site?) its time to figure out what you want people to do when they get to your site. This is a pretty basic concept and yet one that is often overlooked. […]