An Email Address By Any Other Letter
Shakespeare may have said that a rose by any other name would smell as sweet, but who would have imagined that email address starting with any other letter would get less spam? Say what? A researcher in England discovered that, for real email addresses, those beginning with less common letters receive less spam. So that […]
Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Web Site Usability Testing
Have you ever tested your web site to see if it actually works? We’ve seen some beautifully designed web sites that just don’t work. This goes back, in part to my last blog on having a Call to Action on each page. But it also goes beyond that. Once you have a call, you have […]
Create a Call to Action
We build a lot of web sites. We also rebuild a lot of web sites. And I can tell you that a lot of web sites don’t have a clear focus. A well-designed web site needs to have a clearly defined call to action for each and every page. There might be several different calls […]
Make Your Site the Centerpiece
One of the most unusual aspects of a company having a web site is that the site can be a great marketing tool for the business but that site needs its own marketing plan (which should dovetail with a bigger company marketing campaign). If you set your web site as the centerpiece of your marketing, […]
Stay Organized and Stay Productive
We’ve been giving and receiving Outlook training this week and it hit me how important it is to stay focused with productivity tools of which Outlook continues to be one of our most important. In an office environment, using Outlook as the front end to an exchange server gives lots of opportunities for sharing schedules, […]
Google Doesn’t Play Fair
Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam results show a problem. But when you ask what the problem is, the good doctor gives you a medical book and says that your problem […]
Twitter, Tweet, Twilight
Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with friends and send a message, you’ve just tweeted. Sure glad they didn’t call it tooting. Twitter is fun. Take the ability to send text messages […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?
The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. […]