Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe to Which Test Won (www.whichtestwon.com) and I learn something new each week. This week I was sure I […]
Top Five Mistakes in Web Design
With the explosion of the web – from new sites to new friends / pages on Facebook to new followers on Twitter and new connections on LinkedIn, there are distractions and sites screaming out for our attention all over the place. So how does a professional website design agency do it right? Well here are […]
Good Design Can Get in the Way of a Great Web Site
One of the most common mistakes in web site design today is the design itself. The most common “abuser” of this is the firm that comes out of the graphic design world and decides to start doing web sites (but there are other perpetrators as well). How does this happen? It’s simple actually. A stunningly […]
Templates and Web Site Design
There are web sites that are built on templates and then there are template web sites. Which would you prefer? Many of our clients are uneasy with building a web site using a template – seems like anyone could do that, right? The answer is ‘ You’re absolutely correct.” Templated web sites abound. I live […]
Building a Successful Internet Marketing Campaign
Last week I gave a seminar on how to build an Internet marketing campaign. I received feedback from one company that was represented that the content was “light” – not enough meat. Later on I visited that company to help them with their Internet marketing campaign. Here is what I learned: The seminar covered a […]
Lessons from Conan O’Brien
I’ve never been a fan of Conan O’Brien’s style of humor. But I am now a fan of Conan. CNN Money did a story on how Conan O’Brien turned a “failure” into a new lease on life. I highly recommend this article to anyone interested in how to use social media and in understanding how […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
Does Social Media Drive You?
I came across an article on Mashable from back in November talking about how B2B social media is on the rise. They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”. […]
Web Design Key: Clarity
Clarity It’s something we all seem to appreciate. At least we appreciate it until we get to the front page of our web site. Then there are so many things we want to share with our visitors, tell to the world and shout from the mountain tops. So we cram it all in. A local […]
Measuring Up
What do you measure on your web site? Do you measure the number of hits? The number of unique visitors? The number of visits from search engines? All of those might be useful to you. The key is to take in the big picture. It would be a shame to be ranked number 1 in […]