Convergence
One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that never would have happened otherwise. This has always happened in Face to Face networks but the obvious limiting factors in such instances are geography and […]
Are You Throwing Money Away?
I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”. The first question I ask is “What were your goals?” and follow up with “How were you measuring results?” The answer, all too frequently, is a blank stare. Throwing money at problems […]
Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Social Media Engagement Strategies
I often encourage and cajole people to post to social media whether it be blogging, Facebook, Twitter or some other medium. It’s just like when I was a kid back in Nebraska – we had to shower once a year whether we needed it or not. You need to post to your social media regularly […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe to Which Test Won (www.whichtestwon.com) and I learn something new each week. This week I was sure I […]
Top Five Mistakes in Web Design
With the explosion of the web – from new sites to new friends / pages on Facebook to new followers on Twitter and new connections on LinkedIn, there are distractions and sites screaming out for our attention all over the place. So how does a professional website design agency do it right? Well here are […]
Good Design Can Get in the Way of a Great Web Site
One of the most common mistakes in web site design today is the design itself. The most common “abuser” of this is the firm that comes out of the graphic design world and decides to start doing web sites (but there are other perpetrators as well). How does this happen? It’s simple actually. A stunningly […]
Templates and Web Site Design
There are web sites that are built on templates and then there are template web sites. Which would you prefer? Many of our clients are uneasy with building a web site using a template – seems like anyone could do that, right? The answer is ‘ You’re absolutely correct.” Templated web sites abound. I live […]
Building a Successful Internet Marketing Campaign
Last week I gave a seminar on how to build an Internet marketing campaign. I received feedback from one company that was represented that the content was “light” – not enough meat. Later on I visited that company to help them with their Internet marketing campaign. Here is what I learned: The seminar covered a […]