Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Google Knows Everything
It was bound to happen. Google officially knows everything. They have indexed more than ONE TRILLION web pages. They announced this stunning bit of information last Friday on their official blog. If they’ve indexed that much, they must know everything, right? Much is made of Google and the information they bring to your fingertips with […]
Twitter, Tweet, Twilight
Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with friends and send a message, you’ve just tweeted. Sure glad they didn’t call it tooting. Twitter is fun. Take the ability to send text messages […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?
The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. […]
7. Is my site currently ranked in the search engines?
In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not. A simple search can show you if your site is ranked in the top 10 or not. But you have to know what people are […]
6. What words do I expect people to have searched for when they click through to my site?
Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click (PPC). So first you must determine what key words your customers search for. Notice how I worded that. Not what you think they search for […]
Question 5: What will keep people coming back to my web site?
This question has a simple answer. In a word “Good content”. OK, that’s two words. Taking the time to write or get good content on your site is the single best way to keep people coming back. A larger site with lots of visitors can create a forum where people can come to create community. […]
Question 4: What niche does my business serve and how can I leverage that niche on my site?
Understanding clearly what it is that you offer, and who’s buying it, can help you take your business to the next level. If you offer a service for example – say you trim trees for homeowners – then you have an obvious niche that you serve. If you’re based in Wheat Ridge (like we are) […]
Question 2: How do I expect people to find my site?
As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do I expect people to find my site? The Kevin Costner approach in Field of Dreams does not work. I can’t tell you the number of […]