Google Doesn’t Play Fair

Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam

Twitter, Tweet, Twilight

Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with

Google Continues to Dominate Search

According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of

10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?

The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of

9. Does your site need a shopping cart?

For the most part this seems like a simple question. If you sell stuff, you should have a site. If you sell any kind of product it makes sense. This

8. What colors and images or logos do I have that can be used to keep my BRAND in front of people?

Brand. Brand. Brand. It really IS all about brand. We’ve worked with several small businesses who started out saying that they were too small to need a brand. As they

7. Is my site currently ranked in the search engines?

In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not.

6. What words do I expect people to have searched for when they click through to my site?

Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click

Question 4: What niche does my business serve and how can I leverage that niche on my site?

Understanding clearly what it is that you offer, and who’s buying it, can help you take your business to the next level. If you offer a service for example –

Question 3: What do I want people to do when they get to my site?

OK, once you’ve got a plan (the goals for your web site) and you have a marketing plan (what will drive people to your site?) its time to figure out

Question 2: How do I expect people to find my site?

As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do

Web Site Design

For more than a year we have been offering the 10 essential questions to answer when you are ready to take your site to the next level. The response to

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