10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?

The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of

9. Does your site need a shopping cart?

For the most part this seems like a simple question. If you sell stuff, you should have a site. If you sell any kind of product it makes sense. This

8. What colors and images or logos do I have that can be used to keep my BRAND in front of people?

Brand. Brand. Brand. It really IS all about brand. We’ve worked with several small businesses who started out saying that they were too small to need a brand. As they

7. Is my site currently ranked in the search engines?

In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not.

6. What words do I expect people to have searched for when they click through to my site?

Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click

Question 5: What will keep people coming back to my web site?

This question has a simple answer. In a word “Good content”. OK, that’s two words. Taking the time to write or get good content on your site is the single

Question 4: What niche does my business serve and how can I leverage that niche on my site?

Understanding clearly what it is that you offer, and who’s buying it, can help you take your business to the next level. If you offer a service for example –

Question 3: What do I want people to do when they get to my site?

OK, once you’ve got a plan (the goals for your web site) and you have a marketing plan (what will drive people to your site?) its time to figure out

Question 2: How do I expect people to find my site?

As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do

Web Site Design

For more than a year we have been offering the 10 essential questions to answer when you are ready to take your site to the next level. The response to

Wiki What?

If you are on the web at all (and you wouldn't be reading this if you weren't), you've probably come across some kind of wiki. Know what a wiki is?

Designing Your Site with Users in Mind

We do a lot of web site redesigns. Often the goal is to spiffen up the image of the site with engaging colors and graphics. But we also end up

EduNotes Blog