Making Connections
Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in the community and your connections to your community are what makes business work. Often I talk with prospects who see their website […]
Hamburger on the Internet
For years folks have heard of cookies on the world wide web and wondered why they needed to get rid of them sometimes because, well who doesn’t like a tasty cookie? Now there is a new food that is all in vogue. It is hamburger. You’ve probably seen the hamburger icon, especially when you surf […]
Site Security Takes Main Stage
Since at least 2014 Google has been encouraging websites to go secure by using https (installing a Secure Sockets Layer (SSL) Certificate). Just recently they have indicated that it is becoming increasingly important in their search ranking algorithm. What does that mean? It means you should change your site to SSL. It is not a […]
Building Websites on WordPress
A few short years ago we built most of our websites on pages that were more or less static. If a customer wanted to try something called blogging, we would add a piece of software into the site that allowed them to do this. We had also been building sites on Content Management Software (CMS) […]
Web Site Development: A Case Study
In 2010 EduCyber began meeting with representatives from the Lariat Loop regarding a redesign of their web site. We sat down with them for a 90 minute discussion on what their goals were and how the web site could help them meet their goals. During the discussion, as we brainstormed ways to make the web […]
Web Site Bridge
I’ve been asked a lot lately what sets us apart from the competition. While we fill a distinct niche, it is often difficult to articulate how what we do is different from others. Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side […]
Change Your Perspective
I just took a look at my schedule. Next week I have lunch with Brian DeLaet twice. The problem you see is that I am Brian DeLaet. Two different colleagues have sent me calendar invitations to have lunch with them. The problem is they didn’t think about it from my perspective. So my calendar now […]
Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
Top Five Mistakes in Web Design
With the explosion of the web – from new sites to new friends / pages on Facebook to new followers on Twitter and new connections on LinkedIn, there are distractions and sites screaming out for our attention all over the place. So how does a professional website design agency do it right? Well here are […]