Social Media: Is it Worth it?
A decade ago, social media was fun. It was new. It was fresh. Perhaps even exhilarating. But now we live in a strange new world of social media where jumping to conclusions, imputing opinions falsely and disparaging anyone who disagrees with your politics or religion or race, or even gender is the norm. With the […]
Templates and Web Site Design
There are web sites that are built on templates and then there are template web sites. Which would you prefer? Many of our clients are uneasy with building a web site using a template – seems like anyone could do that, right? The answer is ‘ You’re absolutely correct.” Templated web sites abound. I live […]
Online Cliques
Online Cliques Sometimes you have to forget what you learned (or were told) in high school. Back then cliques may not have been good for you – contributing to peer pressure and leaving some of the “un-cliqued” feeling left out. But in the online world, getting into a clique can propel you forward. There are […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Social Media Marketing Made Easy
Everybody wants to do it quickly. “How much time does it take?” is the number one question I’m asked. It can be fast and it can be easy. But first you have to invest in a plan. That can be investing time or investing money or both. Without a plan then your “investment” is about […]
5 Biggest Social Media Marketing Mistakes
Everyone is joining in the Social Media Marketing blitz – or so it often seems – but not everyone is doing it well. Are you? Here are the five biggest mistakes businesses make in Social Media Marketing: 5. Not being consistent Some really good folks come up with a plan and start implementing it and […]
Your Company Reputation and Social Media Marketing
Question 9 of 10 Essential Questions for Your Social Media Marketing Campaign is How does my company reputation fit into Social Media Marketing. If you haven’t figured it out by now, it is ALL about your reputation. Social Media Marketing is about engaging others and building long term relationships with others. This enhances your reputation […]
Tools to Improve Your Social Media Marketing
Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways. There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful […]
Finding a Niche for Your Social Media Marketing
What niche social networking sites might be useful for my goals? Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites: Facebook Twitter LinkedIn Youtube MySpace But what about the little sites (or even not so little […]
