Five Hidden Reports in Google Analytics that Every Business Owner Should See
Every website should be using an analytics package that tracks what is happening on the website so you can make intelligent business decisions about how web visitors experience your website. Google Analytics is probably the most popular, in part because it is free. But it can be intimidating finding the data from reports in Google […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
Privacy, Social Media and Mobile Devices
The original title of this was “What did you think social media meant?” But the issues we face today go beyond social media and enter into many private aspects of our lives. When, in the early 2000’s social media began to blossom, most of us were excited to be able to connect with and reconnect […]
What is a Near Me Search and Why Should I Care?
You have all seen it. It is an integral part of search these days. You are out and about. You decide to look for a good place for lunch. Searching for “restaurants” works but if you want to be clear with your search, you can say “restaurants near me” and up comes the list. This […]
Google is Still Following Our Lead
EduCyber incorporated in the summer of 1998 and Google in the fall of the same year. They’ve been following us ever since . . . ok well that may be somewhat of an over statement but when they changed their logo last year, they simply followed what we have known and been telling our customers […]
Site Security Takes Main Stage
Since at least 2014 Google has been encouraging websites to go secure by using https (installing a Secure Sockets Layer (SSL) Certificate). Just recently they have indicated that it is becoming increasingly important in their search ranking algorithm. What does that mean? It means you should change your site to SSL. It is not a […]
Top Five Reports to View in Google Analytics
Actually just about all the reports are useful and can give you great insight into how visitors are interacting with your website. The list below is intended for beginners to help direct your attention and get into the basics. Audience Overview (default view) View the number of sessions and users over the last month. See […]
Privacy, Apps and You
What’s App? That was a lame heading but this is not a lame topic. Do you have a mobile phone? I think by now everyone (but the pastor at my church who still uses a flip phone) has a mobile phone with a data plan. And you have apps on it. Have you read the permissions […]
You’ve Got to be Kidding Me! Privacy on the Internet
Privacy is something no one should assume while surfing the Internet. EVERY SINGLE move you make on the Internet is recorded on numerous server logs around the world. The only expectation of anonymity comes from the fact that the sheer volume of data is so overwhelming that honing in on your data is unlikely. Unless […]
Are You Throwing Money Away?
I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”. The first question I ask is “What were your goals?” and follow up with “How were you measuring results?” The answer, all too frequently, is a blank stare. Throwing money at problems […]
